DIGITAL MARKETING
Often times, there is the common misconception that you can use digital PR and digital marketing interchangeably or in place of one another. However, that is not the case. When it comes to online public relations and digital marketing, we are boosting branding and awareness, the tactics used for both support one another – not replace one another. In digital public relations (and Public Relations as a whole) the message isn’t designed to be directly promotional. PR messages vary from showing that a company cares about a specific cause (or show core values of the company) to news messages put out by the company. Digital PR is all about content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience online. News can be spread further, faster, and more directly to a specific target audience than ever before in history. It allows us to maximize digital marketing like never before. Instead of being satisfied with a single placement, your product, service, news shared exponentially. Share, re-purpose, share again - and repeat. One piece of content flows out to multiple sources. Not only that, but we now use social media, blogs, reviews and content to not just share news and multimedia, but CREATE DIALOGUE. Connect.
SOCIAL MEDIA MARKETING
Social media is no longer a “nice to have” for businesses - it’s a must have. Social media is a core part of how today’s consumer learns about new businesses, conducts research, makes purchasing decisions, develops loyalty, and engages with brands. This doesn’t mean that every business needs a presence on every single social media platform, but it does mean creating a social media strategy that is designed to achieve your goals. Social media users are the fastest growing segment of the Internet. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe. If your business doesn’t maintain a presence on the top social media networks, you could be missing out on qualified customers and sales. A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness. The right social media strategy connects your brand with your targeted audience. Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts. Use ad tools to identify audience sizes based on keywords, interests, and influencers. Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews.
WEBSITE & MOBILE
No matter your industry, impressive website design is important in today’s digital age. We use cutting edge technology & best practices to create custom modern, minimal and clean sites that increase user engagement. Depending on the nature of your business, there are several forms of online marketing media that could be effective at driving traffic to your site. However, we are not to merely drive traffic to your website just to prove the traffic, but to drive qualified traffic that engages with your website and yields sales or conversions. As mobile device usage continues to expand, a mobile presence is becoming increasingly more significant for online businesses. In order to provide the best experience for smartphone and tablet users, online businesses should work towards creating a mobile application, mobile website, or responsive website. While creating a mobile-friendly website does incur additional costs, the cost of lost opportunity far outweighs that of those of accommodating mobile devices, particularly because of continued rapid growth of mobile adoption. We help you decide which mobile format will be most cost-effective and successful for your business.